UT Southwestern Peter O’Donnell Jr. Brain Institute Website
UT Southwestern Peter O’Donnell Jr. Brain Institute Website

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  • Advanced Google Analytics
UT Southwestern Peter O’Donnell Jr. Brain Institute Website
UT Southwestern Peter O’Donnell Jr. Brain Institute Website

Exploring the next frontier in neurosciences

The Peter O’Donnell Jr. Brain Institute, a powerhouse in brain research and care, is home to trailblazing researchers that were looking for a new platform to tell their stories. In collaboration with UT Southwestern and Slingshot, we put a spotlight on their discoveries and continued exploration with the goal of inspiring the next generation of explorers and visionary donors to continue the groundbreaking work.

UT Southwestern Peter O’Donnell Jr. Brain Institute Website
UT Southwestern Peter O’Donnell Jr. Brain Institute Website

Creating a custom user experience

In order to forge an emotional connection between the brand and website visitors, we created a custom user experience and creative design to reinforce the “expedition” messaging. The intuitive user experience and use of dramatic video content, inspiring brain imagery and stories told from the doctor’s point-of-view helped to immerse users in their journeys.

UT Southwestern Peter O’Donnell Jr. Brain Institute Website
UT Southwestern Peter O’Donnell Jr. Brain Institute Website

A flexible approach to content planning

With a tight timeline, we took a different approach to the story pages by creating a flexible framework which enabled Insite to start development while the stories were only in the early planning stages. This modular approach to content development allowed Slingshot’s creative team to plan more effectively and produce custom content, while using familiar content elements across stories.

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