Taking proactive care to the digital world.
A proactive approach to healthcare
Indiana University Health Goshen, a frontrunner in their approach to healthcare and education, positions themselves as a comprehensive healthcare services provider committed to education, superior medical treatment and advanced diagnostics to meet all your healthcare needs. To redesign their website, IU Health Goshen teamed with Insite for digital strategy and development—with award winning results*!
*Winner of 2016 Communicator Award and 2016 Hermes Award
A fresh look for a unique perspective
To translate this approach online, IU Health Goshen desired a website that felt more like an online lifestyle magazine with thought-provoking wellness articles and captivating photography instead of a stereotypical hospital palette. The website evokes a friendlier and concerned presence, representing a better way of living, inviting visitors to explore and learn while still providing access to traditional healthcare information users may be seeking.
Built to benefit all users
IU Health Goshen needed a Content Management System that would provide workflow management for multiple content owners and approvers as well as allowing for custom development and integration with other systems. The custom architecture and integration points provide added benefits for both the visitor and IU Health Goshen team like, for example, the Physician Finder—which pulls information from IU Health Goshen’s internal systems to display physician information. Dynamic forms and Event Registrations connect to their internal Customer Relationship Management (CRM) System and provides additional insights for the IU Health Goshen Marketing Team.
Our next award-winning project could be yours!