Nicki Purcell
Nicki Purcell, President

If you think Nicki looks familiar, it could be that you’ve met, or, it could also be that you’ve met her twin sister, Kerri—there’s been more than one amusing mix up with these influential Dallasites. With her strength in agency leadership and her abundant industry knowledge, Nicki knew the time was right to join Insite even during the tumultuous year of 2020; Nicki’s strategic business sense is bolstered by her Bachelor of Journalism degree from UT Austin and numerous business and marketing certificates from Columbia, Harvard, and Southern Methodist University. Enjoying her energetic lifestyle both in and out of the office, Nicki is just as delighted watching sports with her football coach husband, Shanon, and their 3 boys—Luke, Charlie, and Sam.