Improving Your Business
Insite is a digital agency that provides design and development services for technology platforms including web, mobile and digital signs. Our strengths lie in user experience, visual design and user interface design, custom application development, and implementation of web tools and products. We can seamlessly integrate with existing campaigns as well as provide branding, logo design, and print marketing initiatives to ensure your brand is being effectively executed across all communication platforms. While we have an extensive set of back-end custom development skills (.NET, ColdFusion, java, and other languages), we also have implemented and customized many enterprise CMS, LMS and e-commerce systems. In short, we find innovative ways of leveraging the latest digital and web-based technologies to further your business objectives.
After an in-depth analysis of your situation, we work with you to devise smart solutions that deliver measurable results. Solutions that fuse strategy, creativity, and technology to enhance marketing campaigns, automate processes, improve communication. Solutions that powerfully connect your message with your audience.
What we do depends entirely on what you need. Because each project presents its own challenges, our solutions come in many forms. Explore our solutions by making a selection from the right.
Tailoring creative user interface and user experience design, layout, and development to your industry, audience, and marketing strategies is one of our core strengths. Insite specializes in developing custom solutions that make your life easier and keep your users coming back on a regular basis.
An online storefront offers an easy, engaging, nonstop user experience that, done right, is simple for you to manage. We can personalize it to your needs, adding order retrieval systems, credit vendor integration, various payment options, shopping carts, commissions, discounting, gift cards, gift registries, etc.
We love to take a business process, analyze it from every angle, and then turn it into an automated, user-friendly alternative that helps you reduce costs, increase efficiencies, and please your customers. These custom solutions range from intranets and extranets to complex headquarter-based digital signage or data management and reporting tools.
Online education doesn’t have to be a snooze fest. In fact, we create some seriously compelling computer and Web-based training tools, educational games, activity-based learning and, (just to make sure your audience is paying attention) testing. Take your training to the next level while reducing training costs, improving retention, and increasing the consistency and reach of your training efforts.
The world is becoming more mobile every day. Both a mobile version of a website and an app serve up very specific experiences. There are benefits to each, and sometimes the ideal solution is a combination of both. Let us help you determine which best serves your needs and more importantly your audience.
Flash & Rich Media
Flash, video, and other forms of rich media can be used together or separately to subtly enhance a website experience or powerfully perform a specific function. These dynamic, eye-catching solutions — whether delivered through website, digital sign, interactive presentation or touchscreen — never fail to take marketing efforts up a notch.
Digital Signs & Kiosks
Versatile and attention-grabbing, digital signs and kiosks pack a visual punch. We create engaging front-end interfaces with intelligent back-end engines that can be used for marketing or mood setting, informing or entertaining, training or showcasing and market research. They’re found everywhere from trade shows to retail stores, airports to waiting rooms. Where will you put yours?
Need a fun and engaging learning tool, a flashy way to spread your message, or simply another opportunity for your target audience to interact with your brand? Think about an online game. Web-based games can be as educational, as entertaining, as viral, and even as addictive as you’d like them to be.
It’s one thing to assume your website is user-friendly. It’s another to prove it. Through usability testing (which can incorporate online or in-person testing, focus groups, web-based polls and surveys, interviews, etc.), representative users put your website to the test in an effort to learn how your users think and what, if anything, to improve. User Studies ensure a highly usable website tailored to the needs and habits of your target audience while maximizing ROI.
We have long believed in analyzing site usage. Drawing on site traffic and analytics metrics, we gather invaluable information about where and how to improve a site. Through Google Website Optimizer, we can test out campaigns to determine the best placement, messaging, and/or designs. Our Google Analytics services, applied to all relevant projects, include Google Analytics website setup and integration; analytics e-commerce tracking; review of current statistics; report generation and recommendations; and testing and optimizing your reports and web features, site content, and design to increase revenue and ROI.
A great online marketing strategy makes the difference between your website being a digital brochure or the hub of all your marketing efforts. Online marketing embraces a number of related services Insite provides:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Content Publishing
- Social Media Marketing
- Reputation Management
- Online Advertising
- Affiliate Marketing
- Web Analytics