Games

Tellabs Multiplayer Trivia Quiz Game

play.inspirethenewlife.com/game

Echoboomer's interact with the world in a hugely different way from other generations. Born between 1982-2000 they have never ridden in a car without a seat belt and usually grew up with a computer in the home. Having been immersed with it since childhood, they take technology for granted - using it to communicate, consume and express themselves not just on a daily basis but sometimes on a minute by minute basis. Tellabs launched the Inspire the New Life campaign in June of 2006 to convey this message to their consumers - you don't know this huge generation but we do…and if you buy our products you can feel confident that you can meet the needs of this challenging consumer audience.

The objective of this project was to build a fun game that encourages the audience to learn about the echoboomer generation while:

• Building Brand Awareness for Tellabs.
• Building Campaign Awareness on Inspire the New life.
• Engaging customers with the message
• Promote sharing of the game with friends to get more exposure to targeted consumers

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