E-Commerce

Carlson Craft Online Ordering System

Carlson Craft, the largest commercial printer of greeting cards, wanted to rebuild its online ordering system to give dealers and customers a comprehensive ordering system that was flexible and easy to use.

We built a content management system called Corporate Style. The Corporate Style application allows Carlson Craft employees to load multiple products, layouts and permissions into the system. Dealers then use the application to set up personalized MicroSite for customers to place customized greeting card orders online.

Benefits of this robust system include:

  • Time savings for both dealers and customers
  • Elimination of the complexities of customer orders over the telephone
  • Personalization features that build dealer's brands and improve administration
  • User-friendly features to guide customers through online purchasing decisions
  • True customization capabilities for every order

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