01/12/09
DALLAS, TX – InSite Interactive is proud to announce the launch of the new Cooper Aerobics web site, located at www.cooperaerobics.com.
The Cooper Aerobics web site was designed and developed after performing extensive user research from InSite’s in–house usability lab to determine user preferences of each of the very diverse user groups being targeted by the site. Capturing this wide diversity of audience and offerings was integral to the web site’s success.
The site features complete Content Management and Workflow Systems developed to adapt to the organizational processes and structure of the Cooper Aerobcis team.
Custom content was developed including two custom photo shoots, client updateable home page Flash features, 360° facility tours and interactive 3D campus maps used in the site. InSite created multiple Newsletter Designs and integrated with an Online Newsletter Management System to manage campaigns and track usage statistics. Additional site features include Online Event Registration, Health Tips & Recipes Database, a Cooper Health Blog, Keyword Search, Text Size Enlargement and Email/Print this Page capabilities.
InSite worked with several 3rd party software packages and service providers including SpaBoom Online Gift Certificates, Speed FC Web site e–Commerce and Fulfillment, and the Genares Hotel Booking Engine to ensure the optimal experience for site users.
This site provides the platform and tools for expandability, self–management, and future growth that will continue to position Cooper Aerobics as the authoritative voice for Health and Wellness.
InSite President, Adrienne Cornelsen, commented, “This site is an excellent representation of what is possible when a great team comes together, including the InSite and Cooper teams. The site incorporates many of the things that set our team apart: user–focused design, well executed information architecture, development of custom tools that add tremendous value for our clients, and leveraging 3rd party tools where appropriate. It was a pleasure to work with a client like Cooper Aerobics that appreciates the value of taking the time to ensure success with their users.”
Cooper Aerobics Director of Communications Amy George, said “InSite provided valuable guidance and expertise to help us create a user–friendly and functional web site. Together we were able to integrate Cooper Aerobics’ nine health and wellness companies and two locations into one portal, which was our number one priority. Now the new web site accurately reflects the strength of the Cooper Aerobics brand and our world–renowned services.”
a b o u t i n s i t e i n t e r a c t i v e
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients’ marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity.
InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net
About Cooper Aerobics:
Cooper Aerobics Center in Dallas and McKinney, Texas, is an international leader in health and wellness research, education, products and services—all designed to help people achieve optimum health and fitness at every stage of life. Cooper Aerobics’ nine companies has programs tailored to both individuals and corporations. Visit www.cooperaerobics.com to learn more.
Contact Information:
Adrienne Cornelsen, President and CEO, InSite Interactive
Phone: 214.800.4333
Email: acornelsen@insite.net
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