08/06/08
DALLAS, TX - InSite Interactive is proud to announce the launch of the new website for NARS (the National Academy of Railroad Sciences), located at www.railroadtraining.com. NARS is the leading provider of employee training and certification to the North American rail industry, and is also the training provider of choice for the American Short Line Regional Railroads Association. The new site, along with complete re-branding also completed by InSite, was developed to reposition NARS and its training as the standard of excellence, setting the benchmark for rail education by having the highest quality and most comprehensive programs in an academic setting.
InSite worked with NARS to develop naming standards, a new brand identity, proper positioning in the marketplace, as well as brand strategies that differentiate and support that position. Target users were surveyed to ensure consistency between the NARS new positioning and the organizations reputation and image in the industry. Usability and clarity of content were the primary focus for the development of the new site architecture, due mainly to the fact that NARS is a resource for both continuing education for current railroad workers as well as hands-on training for those new to the industry.
"InSite is proud to be a partner to such a great organization as NARS." said InSite's President, Adrienne Cornelsen. "We look forward to continuing the development of their online marketing and education initiatives and the impact they will make on the railroad industry's recruiting and training."
The new site showcases:
- NARS' new brand identity and goals, placing focus on NARS as the industry leader in railroad training.
- A Flash Home Page header as well as additional calls to action driving those new to the industry as well as those seeking employee training opportunities to content specific to their training needs.
- TRAX e-Learning, a new program offered by NARS for those who wish to train via the internet.
- A wealth of industry resources through recent facts and statistics as well as other sites of interest.
- User forms specific to New Career Training requests as well as Employee Training opportunities.
Scott Schafer, General Director of Railroad Training Services of NARS stated that "We have enjoyed working with InSite and are very happy with the results they have produced. InSite's strategic approach has brought clarity and consistency to the way we portray our brand."
a b o u t i n s i t e i n t e r a c t i v e
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients' marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity. InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net
a b o u t N A R S:
NARS (National Academy of Railroad Sciences) is the leading provider of employee training and certification to the North American rail industry, and is also the training provider of choice for the American Short Line Regional Railroads Association. Founded in 1988, NARS trains individuals seeking to join the industry, current employees of Class-I and short line railroads and people who work around or with railroad facilities in other industries. Centrally located in Overland Park, KS, a suburb of Kansas City, we are a collaborative partnership between Johnson County Community College (JCCC) and BNSF Railway, one of North America's largest railroads. Learn more about NARS at www.railroadtraining.com
Contact Information:
Adrienne Cornelsen, President and CEO, InSite Interactive
Phone: 214.800.4333
Email: acornelsen@insite.net
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