06/01/08
DALLAS, TX - InSite's founder and President, Adrienne Cornelsen, was a featured contributor in an article in this month's issue of Entrepreneur Magazine, focused on the global economy and the importance of cultural literacy when doing business in other parts of the world.
The article, entitled "A Whole New World" discussed the difference in the Islamic business culture, particularly in Saudi Arabia, and was based on learnings from a recent gathering of entrepreneurs in Jeddah, Saudi Arabia. Adrienne was among 7 international delegate entrepreneurs to participate in the gathering. The delegates were invited by the local Jeddah, Saudi Arabia chapter of Entrepreneurs Organization to attend the first annual conference of the Arabian Knowledge Economy Association.
"I have always had a passion for bringing together people of all cultures and backgrounds, and improving communication and understanding. It was an honor to participate in such an impactful initiative, and to be able to extend the reach of the experiences we shared in Jeddah to millions through this article." Adrienne added that "I hope to continue the momentum of this movement through additional global outreach and participation in other cross-cultural initiatives."
InSite has a long history of supporting global communication and cultural sensitivity and awareness through its pro-bono work with the Business for Diplomatic Action and the BDA publication, the World Citizens Guide.
To read the full "A Whole New World" story in Entrepreneurs Magazine, visit Entrepreneur.com
a b o u t i n s i t e i n t e r a c t i v e
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients' marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity.
InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net
Contact Information:
Adrienne Cornelsen, President and CEO, InSite Interactive
Phone: 214.800.4333
Email: acornelsen@insite.net
