02/22/08
DALLAS, TX - InSite Interactive has changed the web-based multiplayer gaming rules with their latest release, the Tellabs Inspired or Tired game. The game, targeted to telecommunications industry engineers and executives, presents technical information, end-user behavior trends and pop culture knowledge in a fun, interactive way.
The game uses a multiplayer engine by Electrotank® to enable a single player mode or two players to compete. In multi-player mode, Inspired or Tired is played in real-time, head-to-head fashion. This is unlike most Internet based quiz games, which are turn-based or comparative (letting both players answer and comparing the answers to see who is correct). Each user ensures that the connection is maintained to the server and thus to the other user. These checks are done throughout play to ensure a game environment that is as fair as possible. This also makes game play over a VPN connection achievable.
The game is also customizable to enable the assignment of specific questions, video commercial breaks and other custom content to be targeted to users that fit within a specific grouping or affiliation (i.e. company for which they work). These groupings and affiliations allows for competitions between groups; company verses company results are shown at login if the user belongs to one of the competing companies.
The Inspired or Tired game was developed as a part of Tellabs' Inspire the New Life campaign which is dedicated to increasing service provider's understanding of how Generation Y and their (often obsessive) consumption of technology and bandwidth are increasing demands on networks. Through the Inspire the New Life campaign, service providers are engaged in conversations about evolving technologies and the resulting future of bandwidth consumption and network requirements.
The objectives were:
- Build Brand Awareness for Tellabs
- Support Knowledge-Leader Efforts
- Build Campaign Awareness on Inspire the New life.
- Engage customers with the message
- Push the boundaries of technology
- Promote sharing of the game with friends
Tellabs' Online Marketing Manager, Margaret Chaidez, stated "90% entertainment and 10% education, Inspired or Tired provided an innovative interactive way to deliver our messaging to our customers. It was a massive undertaking on a limited budget with limited resources. The InSite team helped us deliver a truly high end game and went above and beyond to keep the game on target."
"InSite has historically been an innovator in gaming, and this is another example of how we are leveraging technology to change the way people communicate, market and learn." Commented InSite's President, Adrienne Cornelsen. "Although it was developed for telecom companies, it is fun for anyone!"
Melissa Moore, InSite's Production Director, added that, "There is nothing more gratifying than to see an idea become reality. And WOW, what an amazing thing that our excellent client allowed us to create something not only technically forward BUT so much fun!!!"
InSite's efforts on the Inspired or Tired game included everything from category development, question research and copy, copywriting for the site (and its naughty taunts and funny encouragement statements), selection of talent and oversight of voice-over recording, technical game architecture & systems design, flash application development, ColdFusion application development and creative design. InSite's deliverables extend from the game and its microsite to ancillary promotional materials like banner ads, ringtones, a screensaver and even t-shirts.
Learn more about the Inspire the New Life campaign at http://www.inspirethenewlife.com, or play the game at http://play.inspirethenewlife.com/game.
As the game will teach you... Rule #57: It's nice to be the best.
a b o u t i n s i t e i n t e r a c t i v e
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients' marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity.
InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net
Contact Information:
Adrienne Cornelsen, President and CEO, InSite Interactive
Phone: 214.800.4333
Email: acornelsen@insite.net
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