12/18/07
DALLAS, TX - InSite Interactive is proud to announce the launch of the new Empire Today website, located at http://www.empiretoday.com.
The Empire Today website was designed and developed after performing extensive user research from Insite's in-house usability lab to determine user preferences as well as shopping and buying habits. Comparative studies were completed to observe users interacting with Empire's site as well as several competitive sites. The objectives were to provide Empire with statistical data on which to base decisions involving the new website as well as to identify competitive advantages and disadvantages and capture user expectations. Further, once initial designs were completed, additional follow-up studies were performed to ensure successful implementation of the design and usability standards.
The new website is designed to solidify Empire Today's strong online brand image as one of the North America's leading providers of Home Improvement and Home Furnishings products, and offer a streamlined shopping and online appointment scheduling process for customers.
InSite President, Adrienne Cornelsen, commented, "This site represents the results of truly user focused design. Decisions made were based on the perspective of actual users that shop for and purchase home improvement services online. It was a pleasure to work with a client like Empire Today that appreciates the value of taking the time to ensure success with their users."
The site's technology includes real-time synchronization with Empire Today's internal enterprise systems for appointment scheduling, full content management capabilities, interactive presentations of the Empire Process and In-Home Experience, a robust knowledgebase containing a variety of information and tools helpful to users, service availability tools to identify which products/services are available by zip code, and other features to enhance and enrich the user experience.
Empire Today's Vice President of Marketing & Media, Marlo Michalek, said "Empire Today is committed to total customer satisfaction. The launch of Empire Today's newly redesigned website with online appointment setting and immediate appointment confirmation is an example of Empire's ongoing mission to deliver the right product to the right customer in the right amount of time."
With locations in over 50 markets throughout the U.S. and Canada, Empire Today is one of North America's leading providers of Home Improvements and Home Furnishings, and is the top ranked flooring provider in the U.S. as reported by Floor Covering Weekly.
Empire Today offers next-day installation of Carpet, Hardwood Flooring, Laminate Flooring, Ceramic Flooring, Window Treatments, and Acrylic Bath and Shower Liners.
a b o u t i n s i t e i n t e r a c t i v e
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients' marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity.
InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net
About Empire Today:
Empire Today, LLC (Empire Today) is a leading provider of Home Improvements and Home Furnishings, with over one million satisfied customers. Empire Today's line of quality home products includes: Carpet, Hardwood Flooring, Laminate Flooring, Ceramic Flooring, Window Treatments, Area Rugs, Bath Liners, and Shower Enclosures. The company provides superior service, next-day installation, warehouse-direct pricing on top name-brand products, and world-class customer care to more than 50 major metropolitan areas in the U.S. and Canada. Call: (800) 588-2300. Visit: www.empiretoday.com
Contact Information:
Adrienne Cornelsen, President and CEO, InSite Interactive
Phone: 214.800.4333
Email: acornelsen@insite.net
See Insite on Flickr
Follow Insite on Twitter
Sitemap © 2007-2010 InSite Interactive. All Rights Reserved.