10/16/07
DALLAS, TX - InSite's long standing partnership with Ylang|23 was taken to new heights today as a new version of the Ylang|23 website launched that significantly improves the site's administration and management tools while bringing the look and feel forward to Ylang|23's modern persona . The more streamlined tools were implemented to simplify efforts and save time for Ylang|23.
The new site also touts a Scene@23 gallery, new information architecture in the shopping experience, an email a friend feature and the ability to present related products to enable the user to Create a Collection from the fabulous finds at Ylang|23.
InSite implemented the feature updates with a completely new look feel while leaving a most of the site's infrastructure intact, building on the old foundation with improvements in many areas and completely remodeling others.
Joanne Teichman, owner of Ylang|23 said that "The new website has gone beyond our dreams of not only breaking new ground in our industry, but providing us with the necessary tools to implement immediate updates, including new designers, new product, or breaking news and events. Ours is a fast paced and constantly changing fashion business, and the new site, which invites our clients to be part of the Ylang|23 experience, is expected to further push our online business. This is an amazing piece of work and it has been done to perfection. I have always said that with InSite, if we can dream it, they can do it."
InSite's Production Director, Melissa Moore, was the catalyst of the new site features and architecture. When asked about the project, she said "Joanne and Charles Teichman are great clients. They rely on our expertise to make their dreams happen - and they don't hold anything back. The great ideas are always coming. Ylang|23.com 2007 was as great a collaboration as it was in 2002 - and even as far back as 1999. It's so exciting to see this site grow and evolve to better fit the needs of the marketplace and the client!"
According to Adrienne Cornelsen, President of InSite, "We have been working very closely with Ylang|23 on their online presence since 1999. Their online business has grown and evolved over the years. It is a true example of what is possible when two companies collaborate as well as our companies do. We are genuinely committed to Ylang|23's success today and in the years to come."
Visit Ylang|23's new site at http://www.ylang23.com.
a b o u t i n s i t e i n t e r a c t i v e
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients' marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity.
InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net
Contact Information:
Adrienne Cornelsen, President and CEO, InSite Interactive
Phone: 214.800.4333
Email: acornelsen@insite.net
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