Seeing is believing.

SMU Temerlin Advertising Institute

temerlin.smu.edu/graduate

InSite was engaged to create a Microsite, brochure, a series of banner ads and a poster to debut the newly created Southern Methodist University (SMU) Temerlin Advertising Institute (TAI) Master of the Arts Graduate Program with appropriate positioning to capture the attention of its target scholar.

The campaign was created to be modern and smart with a hip, casual style — an ad agency feel for young, hip and professional employees. Also integral to the campaign is a strong sense of humanity and emotion. In piecing together the people, we created a style that gives a unique sense of an ever–changing self, the consumer and the student, flexible and open to change and growth.

The site and collateral designs present the TAI grad program as a current, lively and invigorating environment in which to investigate “what’s new, what’s next.” Emphasizing the mission statement, and with prevalent “I Am…“ statements throughout, we explored and underscored the core foundations on which the program was designed.

The intent was to build awareness and position the program to its target audience as the ideal choice for young professionals and students who are seeking contemporary and relevant training. The program provides both domestic and international exposure in creative, new media, account planning and/or management, with a particular emphasis on social responsibility at the professional level.

“Having worked with InSite on the critically important World Citizens Guide site, I was keenly aware of their creative and strategic talent. And they’ve come through for us again. The attention to excellence and detail has given us a site that truly stands apart from other educational programs across the country. We are thrilled.” said Dr. Patty Alvey, Distinguished Chair and Director of SMU’s Temerlin Advertising Institute.

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