Seeing is believing.

Tellabs Echoboomer Documentaries

www.inspirethenewlife.com

Five documentaries featuring Echo Boomers describing how they use technology and what they expect from service providers. The documentaries were used as the foundation for the campaign, as well as made available on Tellabs' video podcast, YouTube, Google Video and Yahoo! The documentaries, screensaver and wallpaper downloads, music downloads and other elements reside on www.inspirethenewlife.com. On this site, Tellabs continues to demonstrate its expertise in user technology trends and expectations. Users are invited to post their own stories about how "on the go" technology has inspired their lives. Echo Boomer factoids are also featured.

This project was a group effort between InSite (directed and produced documentaries), Gerard Design (produced all supporting materials for documentaries including print, tradeshow and all promotional materials) and internal resources at Tellabs (provided crew for filming of documentaries and managed posting to Google Video, YouTube, etc.)

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