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How much usability testing did Tropicana do before the launch of its new look? Read the article about the cost of insufficient research. This is one of many recent cases in the news that emphasize the importance of user testing. If your users don’t find your site engaging and easy to use, you may be missing out on valuable opportunities! Find out more about InSite's usability lab and services on our website or contact us to set up a demo.

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InSite’s Information Architect and Usability Specialist, Bryan Busch, is hatching some new ideas and expanding our offerings to take InSite’s superb usability and market research solutions to a whole new level. You should come by and meet him and learn first-hand how brilliant and fun he is!

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On Friday, April 3rd, InSite employees scavenged the city as a part of a company team-building event. While, of course, the main mission was to have lots of fun, the effort was also designed to bring InSite’s team closer to our clients and their businesses. Check out our Flickr site to see some of the photos!

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